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Ixonos Super App

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18.04.2012|Events, News, UX News

Ixonos presents next-generation app experience Super App combining the best online content with social networks

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Ixonos Super App™

Ixonos Super App™ combines the best online content with the most useful functionalities and create unparalleled user experiences by harnessing the pull of social networks. Extensive research into the app ecosystem from the user experience angle is the foundation for superior apps that go beyond the one-trick-pony apps currently overflowing the market.

The Ixonos Super App concept, with patent-pending technology and customizable user interface, delivers next-generation app experiences that have lasting appeal to consumers. Ixonos helps its customers by creating for them apps that truly stand out from among the 1.3 million apps currently on offer in the 250+ application stores.

Super Apps will offer a way for companies to significantly increase their customer loyalty and brand engagement. Core customer base is brands interested in entering the mobile app business in a way that utilizes the brand’s individual strengths and arouses more than a passing interest in their target audiences. Super Apps allow brands to gain information on how and when consumers engage with them. This intelligence can be turned into fail-safe viral marketing campaigns. Super Apps will be a cost-effective way to broaden a company’s digital marketing towards its existing customers and also to target new consumer groups.

The power of the Super App concept holds special appeal in the world of competitive sports. Loyalty towards sports can be higher than to consumer goods, and sporting events are ideal for creating repeated use cycles for apps. Sports fans follow games faithfully and have heightened interest before, during and after each game. This means that sports apps are likely to capture the fan’s interest during the whole playing season and also from season to season. In the same way, Super Apps serve well the purposes of music and other cultural events, and they can be used to build customer engagement for clothing and lifestyle brands.

Ixonos offers the design and delivery of Super Apps to customers via a licensing model, as a part of the Ixonos App Agency™ service. The patent-pending technology allows customized apps on a variety of platforms and on all types of wireless devices.

Contacts

Sami Paihonen
VP of User Experience Design
+358 50 502 1111

sami.paihonen@ixonos.com

Nigel Alexander
Sales Director
+44 783 148 5081

nigel.alexander@ixonos.com