Reality TV goes hand in hand with interactive apps. Audience participation is what brings entertainment programs such as The Voice to life; the show depends on viewers casting votes on their favourite performers. To amp up the fun and make it easier than ever to take part, MBC took up the Ixonos Super App™ concept.
The Middle East Broadcasting Center (MBC) Group is committed to engaging its audiences by offering them innovative online content and multiplatform services related to their programmes. Utilizing its deep-rooted knowledge of app development and user experience design Ixonos had developed a stunning multiplatform application Ixonos Super App which offers convenient functionalities that combine interesting online content with deep social media integration. This was just the thing to truly compliment the hit music reality show The Voice.
Based on the Ixonos Super App next-generation application innovation, Ixonos delivered to MBC a ground-breaking application for The Voice reality singing contest. The combination of an amazing user experience and vast social media features makes The Voice MBC super app a revolutionary music and reality show experience. The viewers can use the app on their smartphones and tablets to rate their favourite contestants, watch videos and photos, read news related to the show as well as discuss and share their thoughts with friends in social media.
Thanks to The Voice MBC super app Ixonos delivered to MBC, the broadcasting group was able to lift their viewers’ media consumption and user experience to a completely new level. Ixonos utilised its device development expertise in delivering the cross-platform app for all key smartphones and tablets in order to ensure that a maximum number of viewers are able to experience the wonderful features the application adds to the show. With The Voice MBC super app, MBC can also gain in-depth information on how and when their viewers use the app. This intelligence can be turned into fail-safe viral marketing campaigns to attract more advertisers and sponsors.
MBC Group is the first private free-to-air satellite broadcasting company in the Middle East and North Africa, with viewers in 22 different countries. The well-established media group enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 13 television channels and two radio stations; as well as a production unit and several online platforms, including the first free VOD and catch up portal in the Arab world, shahid.net.