TV-viewing has become a social multi-channel activity and viewers are now active contributors, sharers and commenters of news and entertainment. MBC, a forerunner in the Arab broadcasting world, was looking for an innovative way to enable viewers to socialize and search for information online. Ixonos had the ideal solution ready in the form of Ixonos TV Compass™, 2nd screen solution.
The Middle East Broadcasting Center (MBC) Group is constantly looking for new and innovative solutions to engage their viewers and offer benefits to advertisers. To address the booming trend in social-viewing, Ixonos had combined its extensive knowledge in user experience design with device software development and app development expertise to create the Ixonos TV Compass, 2nd screen solution. The service synchronizes smart devices with TV sets and offers a seamless transition from broadcasted content to other online content. Ixonos brought the solution to life for MBC in a service called MBC Now.
Utilizing the Ixonos TV Compass, 2nd screen solution, our experts designed and delivered to MBC a highly engaging online service called MBC Now. Using the online service on their smartphones and tablets, MBC viewers get instant access to news and information. They can browse the channel guide and access a wealth of information about the network’s current and upcoming programmes. Synchronizing their social media accounts with their MBC viewer account, enables the viewers to take advantage of various social functionalities, such as instant sharing and commenting options and to receive recommendations and updates from their friends.
With Ixonos’ help, MBC can now offer their viewers a unique, informative social viewing experience with the MBC Now service. Designed with Ixonos’ high usability standards and in-depth knowledge of mobile software development, the service offers a consistent and engaging user experience to its users across the spectrum of smartphones and tablets whether they are iOS, Android, Windows or BlackBerry devices.
The service allows MBC to also utilize unparalleled monetization possibilities. The service’s deep social media integration enables intelligent advertising: Combining data from the viewers’ social media profiles with their television watching habits allows MBC to run personalised interactive advertisements, tailored to the viewers’ individual tastes. These highly-targeted interactive ads are effective, because not only are they directed at the ideal target audience, they are very easy to utilise instantly online.
MBC Group is the first private free-to-air satellite broadcasting company in the Middle East and North Africa, with viewers in 22 different countries. The well-established media group enriches people’s lives through information, interaction and entertainment. Based in Dubai, in the United Arab Emirates, MBC Group includes 13 television channels and two radio stations; as well as a production unit and several online platforms, including the first free VOD and catch up portal in the Arab world, shahid.net.