TV used to be the hub of all entertainment, but now there are several competing devices such as smartphones and tablets as well as new types of services affecting people’s TV-watching habits. Ixonos’ TV Compass is a synchronized social entertainment experience that bridges the gap between television and other connected devices.
Doing research into TV-viewing habits, we noticed that the divide between private and shared experiences is blurring: old habits are changing and new patterns are emerging. Today, TV viewers are constantly looking to enrich their viewing experience by multitasking. We created a concept that allows us to harness the constant flow of information for the benefit of the TV viewers as well as companies promoting their content.
The TV Compass concept enables consumers to share their TV-watching experience across social media and access, in real time, more information on the content, e.g. news, sports, and advertisements, shown on TV. We designed TV Compass to harness social media channels like YouTube and Twitter to bring a whole new dimension to the mix of online content. The concept allows users to see who among their friends are watching the same TV programme and to communicate with them through TV Compass. Our aim is not to take over TV’s role as the entertainment hub, but to enhance it by creating a link between the TV and other connected devices.
Our TV Compass concept allows companies such as media conglomerates, cable companies, operators and home electronics manufacturers as well as software and hardware manufacturers to benefit from the new way consumers use and engage with entertainment. TV Compass enables such companies to deliver media content and advertisements to end-users across devices while maintaining a consistent user experience for the end user.