Smart devices bring a powerful new variable, location, to several ecosystems. With location-aware applications, users can potentially leverage and experience segments of services that were not previously available. As social interaction, social networks and location-aware services converge, they generate profitable business opportunities. Ixonos designed a social networking app that relies heavily on location-based information and offers new business opportunities to service providers as well as high-quality functionality to consumers.
We designed a location-aware mobile app for social networking. It allows people to make recommendations and review restaurants, shops, nightspots, gyms, museums and a wide variety of other consumer services. With the app, people can share their experiences with friends and other app users as well as browse reviews created by others. When integrated into the phone’s core functions, the app allows users to call, text or e-mail the establishments directly. And navigation instructions are only a click away.
This web of social interaction is ideal for leveraging consumer intelligence, market behavior and advertising. Heavy use of location-aware information makes the app a well-defined channel for targeted mobile advertising: appropriate and timely service recommendations fitting the user’s personal interests can be delivered to consumers according to their whereabouts.
We designed the app as a scalable multi-platform solution that can be implemented on several types of devices as well as integrated with companies’ backend services, online buy & sell solutions, stock market reviews and other social networking services.