National Geographic

Intuitive & interactive bird-watching app

We dreamed, designed and delivered a stunning interactive app together with National Geographic.

We designed an app that enables bird watchers to identify birds and track their sightings in a convenient and engaging manner. The search function makes identifying birds much easier as it allows one to filter down birds using different criteria. They can also instantly share their experiences with friends. The app also offers entertaining games and quizzes.

The app comprises the entire 640-page National Geographic Field Guide to the Birds of North America. The bird watcher can now easily carry around a huge amount of information in their phone or tablet. Leading bird expert Jonathan Alderfer ensured the app meets the target group’s needs.

“Ixonos, with their Finnish design sensibilities, beautifully translated this content into a clean, user-friendly app that offers easy navigation, vibrant imagery, and tons of innovative features to make it the most comprehensive birding app on the market.”


Digital Products Manager, National Geographic


  1. The most comprehensive birding app on the market.
  2. 640-page field guide in your pocket.
  3. The app positions NG as leading source of nature information in the digital world.


The National Geographic Society, headquartered in Washington, D.C. is one of the largest non-profit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history.

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Roope Suomalainen
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