Ixonos TV Compass™
The TV-viewing experience is becoming more social and interactive. Tablets and smartphones are used, while watching TV, for socialising as well as for information searches. The next-generation TV-viewing experience Ixonos TV Compass™ enables actively engaging TV audiences and building a relationship that benefits the viewers, broadcasters as well as advertisers.
Ixonos TV Compass synchronizes smart devices with the TV set, converting tablets and smartphones into 2nd screen devices that enable viewers to access a wealth of information relevant to the programming and interact socially. Advertisers and broadcasters can create personalized and interactive advertisements as well as other innovative monetization mechanisms.
Engaging TV viewing experience
Ixonos TV Compassis designed to maximize audience engagement. It offers viewers relevant, additional information and entertainment relating to on-going and upcoming TV shows, accessible from their smart phone, tablet or a computer wherever they are. The platform provides a channel guide with access to full services, such as channel grid, news, episodes, interaction options and entertainment options.
Instead of having to use several different apps to search for current information and juggling multiple social media apps to chat with friends who are watching the same show, TV Compass enables TV show viewers to do all this and more using just one all-inclusive service.
Deep social media integration enables intelligent advertising
By combining data from the viewers’ social media profiles with their television watching habits, Ixonos TV Compass allows creating in-depth viewer profiles. This enables running highly-targeted – and thus more effective – interactive advertisements.
By synchronizing commercials with TV programmes benefits both consumers and advertisers. The viewers’ engagement level is significantly increased while they are also encouraged to take direct action with focused short-term offers. For companies looking to gain the maximum benefit from the service’s interactive functionalities and monetization opportunities, Ixonos offers extremely flexible hosting services via Ixonos Elastic Cloud™ and integration with the e-commerce platform Ixonos Experience Store™.
- Case study: Engaging social viewing 2nd screen experience with MBC Now
- Press release 8.8.2013: Ixonos brings synchronized social entertainment experience to MBC Group viewers in the Middle East & North African region
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