Our new address is:
85 2nd Street
If you want an introduction to our services, book a meeting with us and we’ll be happy to discuss how Ixonos can help you achieve your strategic goals through design innovations and exceptional user experiences.
For more information, please contact:
Jo Javier, Vice President, North America Sales, +1 949 278 1354, firstname.lastname@example.org
Interested in the location of our other offices? Check them out here.>>]]>
Ixonos is sending in its troops to exchange insights and information on the concepts and exciting developments in the app world. Catch us there!
To learn more about the event, visit: http://appnationconference.com/an5/
For more information, please contact:
Steve Swain, Key Account Director, tel. +1 760 522 6971, email@example.com
Victo Paru, Senior Creative Technologist, tel. +1 503 828 5506, firstname.lastname@example.org
Teppo Kuisma, Senior Vice President, Sales, tel. +358 50 581 4075, email@example.com
Look around you; people have the Bring Your Own Device attitude. That is because their own smartphone or tablet offers exactly the content they want.
Transportation companies fail to adapt to this; they are advertising primary and secondary information on panels, speakers and screens that nobody notices anymore. Transportation companies are losing contact with their customer! Even worse, some of the companies invent extra devices that the customer is expected to carry around and that are company specific. Forget about it… that is no way to commit customers.
Airlines, car manufacturers, railway and coaches companies should do their best to maintain and strengthen the relationship they have with their customers by offering information and entertainment safely and securely, thus ensuring their customer is happy.
Instead of creating new devices, transportation companies should use the “BYOD” mentality that already exists as an opportunity to tackle unfortunate situations, such as delays or cancellations by keeping the customers well informed and even by proposing alternative routes and methods of transportation for them.
For example, railway companies can notify the passenger about the next stop, can provide assistance for the person with reduced mobility, and they can sound security alerts directly to the customer’s device while he/she is listening to music.
The technologies in use today already enable all this; now it is just a matter of making it happen. At Ixonos, we designed and delivered the technology that enables transportation companies to communicate with customers’ smart devices. It is a device-independent solution that puts priority on safety and security. Used the right way, it enables meaningful, value-adding customer engagement.
The companies could go as far as forming an understanding of the customer’s ongoing trip based on the device data, such as his/her calendar entries, and propose adapted content, traffic information or rerouting options, when needed, to improve the traveling experience. It goes for airlines with the infotainment system and travel info, coach companies, taxis…name it!
If you want to know more about this standardized solution, contact us right now!
Damien De Maya, Key Account Manager, Automotive
+358 40 028 7692, firstname.lastname@example.org
Ixonos’ Timo Kaisla, Senior Vice President, will give a speech on the topic “Concrete cases how Customer Experience Design can drive innovation and create new earning models”.
There are three discussion workshops, led by renowned experts from Channel 4, ITV, Shazam, Sky, Twitter and others, that will examine:
- Active viewing, multi-device usage and media meshing
- TV on demand and audience micro-targeting
- The nuts and bolts of creating a direct TV campaign
Roope Suomalainen from Ixonos will be attending the first session as a panelist, discussing user experiences, advertising and monetization opportunities presented by the second screen phenomenon.
Enjoy the opportunity to learn from and network with those at the forefront of direct TV marketing and find inspiration to your campaigns.
To learn more about the event, visit: http://dma.org.uk/civicrm/event/info?reset=1&id=263
To learn more about what Ixonos offers for media companies and the second screen realm, stay on our site.
FOR MORE INFORMATION, PLEASE CONTACT:
Roope Suomalainen, Director, Experience, tel. +358 50 564 5988, email@example.com
In 2005, I had my greatest IVI experience so far, when I replaced the factory-fitted radio/CD-player of my Volvo V40 with an aftermarket Pioneer AVIC multimedia system, which included a big color touch screen, navigation, Bluetooth handsfree, DVD and MP3 playback capability and an HDD. That was awesome. And that was eight years ago! Today, when I am looking for replacements for my current factory-fitted system I find devices, which offer… well: navigation, playback of different file formats, Bluetooth handsfree and an HDD. Then there is iPod Out, but I don’t own too many Apple devices. What I have not been able to find is an aftermarket head unit that would provide me such great value that I’d be willing to replace the old factory-fitted head unit. So, updating my current car with an aftermarket system is not feasible, especially if it would not support the parking assist system, instrument cluster display etc. Besides, these days the latest factory-fitted systems provide something new and different compared to the aftermarket solutions.
To get cooler IVI features I would need a new car. Something I cannot afford to buy every other year. I have been test driving a few cars recently, playing around with their IVI systems, especially those ones with knobs. I like for example HUDs and touch pads with handwriting recognition. Very good idea for text input! The systems I tried identified the writing well, but should have been a bit faster. In long term, I wouldn’t want to wait several seconds between all the letters I write. Eventually I would end-up thinking, whether it would be faster to use the knob for entering the letters. I believe this will be improved with time, and for me as a tech-freak this improvement alone is already a compelling enough reason to choose one car over another.
I understand that the systems we have in new cars now, have been developed quite a while ago. They are still the state-of-the-art technology in terms of what you can actually get for your car. My first thought is that I should not compare the car IVI user experience to my mobile device user experience. But why not? Because the environment for using the different devices is not comparable; when I use my mobile devices, I can usually focus fully on my gadgets. But when I use my IVI system, I am driving a car and need to focus most of my energy on driving.
In many modern IVI systems you can access lots of information about your car from your head unit; such as the next scheduled service, the condition of the brakes, and so on. And in many cases the HMIs are quite nice too. BUT does this bring value to me as a driver? When I am driving, I can’t and don’t want to check these. When I’m not driving, I don’t spend too much time sitting in my car (at least after the honeymoon is over). Sure it is nice to be able to check these things, but I would rather check them from my mobile device instead of the car’s head unit. That would bring me greater value as a car owner.
What am I looking for then? Something to equal my “2005 experience”. Something, that really brings great value for me as a driver and a car owner. Something comparable to CD vs. MP3 files on USB or HDD, paper maps vs. navigation system. And yes, I want to be able to update my car’s IVI features without the need to buy a new car.
The IVI system of my dreams would:
The way I see it, especially the aftermarket IVI business needs to change, and there is a great opportunity available for companies who are willing to think and step out of the box. A company ready to take on the challenge, should just keep their eyes open and focus on how the factory-fitted systems evolve, and analyze what kind of opportunities this presents to the aftermarket. Instead of replacing the factory-fitted systems with aftermarket systems, could one deliver more value to the driver by connecting with the already existing factory-fitted systems in a meaningful way?
I have not found my “2005 experience” in the modern solutions yet, so I guess I need to start working on this with my team. We already have the first elements done: a) a simple and standardized way to connect to the factory fitted head unit, b) an universal solution that can be used in all MirrorLink-compatible head units to access data over the cloud. And there’s more on the way!
Timo Salminen, Head of Automotive at Ixonos, tel. +358 40 745 6821, firstname.lastname@example.org
For Gigya, Ixonos is the preferred integrator and their solution has been, for example, integrated as a component to the Ixonos TV Compass™ solution.
Gigya’s Connected Consumer Management Suite enables the world’s largest brands, including Pepsi, Verizon and ABC, to understand and connect more closely with today’s mobile and socially connected consumers. Gigya’s technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.
Through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification, Gigya provides clients with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today’s businesses stay relevant in the age of the connected consumer.
For further information, please contact:
Roope Suomalainen, Director, Experience, +358 50 564 5988, email@example.com]]>
Ixonos UK won best design with Social Cuts, a second-screen HTML5 app (optimized for tablet) – that shows what’s hot on TV, determined by social buzz and viewer stats bubbles up so that the most popular content is in-front of the viewer and discoverable. It also came with a very cool Quick cut feature: when watching a show, use a single gesture to pause and ‘cut’ your favourite film/tv/sport moment which automatically saves to ‘my clips’ ready for play-back and sharing.
Read more at: http://www.appmarket.tv/tv-apps/2313-tv-hackfest-london-2013-roaring-success-dutch-team-take-home-top-honours.html#sthash.rxLiN9Jy.dpuf]]>
As more and more industries are entering the world of digital and mobile spaces, they are facing the basic business question; how to make money out of digital or mobile? Even though these spaces would mean a new way of simply communicating their company’s message, they still are required to have at least some kind of ROI (return-on-investment). So the basic question is the same – how to make money in digital and mobile?
To be fair, this poses a challenge not only to industries but the industry that creates messages and their visibility – the advertising industry. From the usual newspaper ads to campaigns, street ads, and TV and radio ads, creating whole marketing and advertisement asset is far more complex than, say, 5 years ago. The newest promise is mobile ads.
Below is the picture of the mobile ad ecosystem:
The mobile phone, as an omnipresent instrument of connectivity and experience, is a small wonder. The things it can do, and the way it keeps us connected, not only with the world but with ourselves, is quite astonishing. It is almost as if mobile phones dictate our lives, not vice versa.
When a new application or service is about to be born in to the mobile or digital space, when asked how it is going to be funded (read: what is the business model), I would estimate over 80% of companies answer that their earnings model is based on ads. Free or freemium, still ads are the foundation for the business logic. Even though mobile ads spending is growing significantly (see pic below), this doesn’t mean that business logic can rely on mobile.
It is actually quite an absurd idea, given the ones who actually make money (see below).
So if you hear a proposal stating that the company A’s earning model is based on (mobile) ads, I would recommend simply…to ignore those. They won’t work.
What I wanted to share with you today though isn’t about ads as a basis for business. It is a recent evolution of the ad industry, which I believe is causing a new trend among end users. What I am speaking about here is “anti-ads”; advertisements, which actually create negative value in the end users’ perception by being too immersive, too aggressive – in the wrong place and at the wrong time. Let me give you a couple of examples:
Quite a few mobile applications use in-app banners to show ads. Some are static, some are dynamic. Usually these ads are quite horrible for a few reasons; they promote something that is not related to the used application (i.e. disconnected from main content), their visual quality is poor due to vast amount of different display resolutions used, their location on the screen is poor (yes, even with gigantic phone-like devices which are not actually mobile (/smart) phones, since you cannot use them with one hand). They can have an “x” to close them, or can show up to the user unexpectedly as part of moving between states.
When you use YouTube, they display an ad. Quite often this ad is between 20-30 seconds with an option to “skip ad”. I suspect that quite many of us do just that, skip the ad. In 2011, 70% of users were skipping those (http://thenextweb.com/socialmedia/2011/06/12/only-30-of-youtube-users-skip-pre-roll-ads/).
Google has studied this topic carefully, since the option to skip the ad was not included in the beginning, but added later: http://www.businessinsider.com/youtubes-mobile-ads-are-3-times-more-effective-if-people-are-allowed-to-skip-them-2013-9
This led me to thinking about why so many of the ads on YouTube don’t take into account the fact that people frequently skip the ad after about 5 seconds. What if the ad would immediately pose a clue to what it is about, within the 5 secs? Wouldn’t that give more ROI on ads even though people might not watch them? And while being 3 times more effective sounds good, there is still no guarantee that people actually watch those while waiting for the real content. They might just do something else.
On TV there have been quite aggressive campaigns especially against Apple by Samsung and Microsoft, which I believe show a lack of self-confidence on their own brand. Even car manufacturers, who fiercely compete and actually mention in their ads how their e.g. fuel economy is better than the competitors, don’t end up aggressively dismissing the competitor. Latest Surface ad is a sad example of how it actually shows how Microsoft doesn’t get the tablet phenomenon – and show it publicly. USB? Stand? Keyboard (which is by the way an accessory with extra cost)? Come on.
All these ads, especially in the mobile domain can easily cause a negative emotion towards the brand in question, thus becoming an “Anti-ad”. Most of these ads are of course involuntary or accidental, nobody wants to cause negative brand experience, but the more mobile and digital ads penetrate consumers’ lives, the more they will exist. Advertisements in the digital and mobile realm are about much more than having a banner on an application or a web site, or auto-play videos before “real” content.
In order to gain successful deployment in mobile and digital space, ads need to do the same thing that is the current Holy Grail of User Interface design; disappear. Best mobile and digital ads are the ones that the users’ don’t even consider ads. They are well thought out, not too pushy and they rely on the brand’s natural power and ability to explain why it is the brand you should spend your hard-earned money on. Even in mobile, which is about short stints of usage, best mobile ads must become a story that follows the user without becoming a distraction and, ultimately an “anti-ad”.
As the world is becoming more connected than before, the means to get your messages heard become more difficult. Thus, do spend a bit more time on your digital and mobile strategy and make marketing and design integral parts of brand building, followed by development. Few companies know how to do this – but we at Ixonos do.
Join us to prevent “anti-ads” taking over the world. Your brand deserves better.
Sami Paihonen, SVP, Ixonos Design +1 (408) 620 0030 firstname.lastname@example.org]]>
Red Hat hands out partner awards to forward-thinking IT companies who strive towards market development that generates mutual benefits. In 2012, Ixonos was awarded Red Hat’s Nordic Channel Project of the Year for demonstrating creative thinking and determined problem-solving in the commercial roll-out of the Ixonos Elastic Cloud™ platform.
“Again this year, Ixonos has implemented Red Hat solutions in an inspiring way that really demonstrates the creativity that has made Ixonos a key partner in the Finnish market over the past three years”, comments Markus Pekkarinen, Red Hat sales manager for Finland and Baltic.
”It’s an honour for us to be awarded such a prestigious award. We have created the virtual private cloud using Red Hat technology in order to offer a unique solution that adapts to various and challenging customer needs,” states Teppo Kuisma, Senior Vice President at Ixonos. “Our private cloud model combines the security of a private cloud with the scalability and workflow automation of public clouds,” he adds.
Ixonos’ virtual private cloud is built on top of Ixonos Elastic Cloud, the first Red Hat Certified Cloud Platform in Northern Europe. Designed for demanding enterprise use, the private cloud works as an extension to Ixonos’ hosted data centre combining the delivery of dedicated infrastructure along with virtual hosting environments. With the hybrid model customer organisations can transfer their data and online services into cloud environments according to their own time frames and resources. They also get to enjoy the benefits offered by the dynamic, expert-level support services that come with the service.
Ixonos’ private cloud platform is one of the few European cloud platforms used for running business critical services. The platform’s sturdy infrastructure and its location in Finland make for a secure and stable environment, guarantying the continuity of services of and for our customers.
Related links Ixonos Elastic Cloud™ »
For more information, please contact:
• Teppo Kuisma, Senior Vice President, Sales & Marketing, tel. +358 50 581 4075, email@example.com
• Simo Nurmi, Director, Cloud & Hosting Services, tel. +358 50 387 0424, firstname.lastname@example.org
• Janne Siren, Director, Cloud & Hosting Sales, tel. +358 400 589 801, email@example.com
Red Hat is a registered trademark of Red Hat, Inc. in the U.S. and other countries.]]>