Ixonos’ Roope Suomalainen is joining the event to discuss the European Opportunities and in particular the role of mobile devices and mobile apps in creating a solid revenue stream from 2nd Screen services.
Come and listen to the speech and meet Ixonos at the Team Finland stand 5F31.
As with all technology hype, it is easy to get excited about the Industrial Internet. At least for an engineer like me. There are a lot of nice existing and emerging technologies being utilized here: Bluetooth LE and Zigbee sensors for data collection, Qt and HTML5 to display data. And of course everything is linked to the ever so popular Cloud. Even the business side, which is often difficult for us engineers, seems to be in order on a first glance – The Economist and other sources are talking about “$948 billion Industrial Internet Revenue” (http://digitalresearch.eiu.com/m2m/report/section/introduction), “$55 billion savings by making better use of Big Data” (http://www.theguardian.com/news/datablog/2012/nov/14/big-data-government-public-sector-33bn-savings), etc.
However, on taking a closer look at the practical application of the Industrial Internet, the business benefit side often comes across as a bit vague. Talking about hundreds of billions of revenue on a general level sounds very convincing, but what does it mean to a company with total annual revenues around $10 billion? What can we do in practice to actually capture a part of the revenues and improved profits? And how can we prove this internally to get funding for new R&D and services? It is often difficult to justify any additional cost resulting from advanced intelligence or data collection without clear increase in customer value. Especially so in process industry or other mass production environments, where the price of the system is often a critical factor in making decisions.
It seems to me that even with phenomena that are generally accepted as positive, like the Industrial Internet, we still need to be humble and start taking it into use from the basics. We see that this is done best by talking with the end customers and end users of the industrial automation, or other, systems. (See the picture below.) As within other business domains we serve, we always want to start from the customer need and business case before moving on to selecting the best suited technologies for the job. We need to bring the “business case” to a practical enough level. “Increasing profits through improved usability of automation systems” does not sound specific enough. On the other hand, “Achieve 10% decrease in the time it takes a service person to walk from place to place by providing remote access to control panels”, is closer to the mark. Another great example is utilizing remote monitoring of fleets to minimize traveling onsite to solve problems.
Industrial Internet as such is not a solution to anything. It is “only” a collection of tools and technologies, that – when used correctly – can help companies grow and do profitable business. It is the “used correctly” part where SW companies with a strong experience from digitalization of services can help industrial companies to succeed. As a clear example of just such case, I refer to the work we did for one of our customers, Cargotec, in helping them to improve the stability of their embedded systems in harbour areas >>
At the moment we are working on quite a few exciting new applications of the Industrial Internet with some of the thought leaders in the area. We are, for example, helping companies to improve sensor data collection to cloud and visualizing the data with modern HTML5 Human Machine Interfaces. Stay tuned for updates on the results and benefits of those, as our work progresses.
Jukka Hornborg, Head of Offering Management
+358 40 592 9596, firstname.lastname@example.org
Ixonos’ Sami Paihonen, Senior Vice President, Design, appeared on the ‘App Design to Satisfy App Stores and Consumers Alike’ panel at the Apps World North America conference in San Francisco this week. Moderated by Apple iOS author Kevin McNeish, the panel also included Sean Bumgarner, chief digital officer from Galvanized; Paul Lanzi, senior manager, web and mobile team from Gilead, and Ben Medlock, founder and CTO of Swiftkey.
Apps World’s audience includes some of the leading design and developer firms for the apps economy: The show has been kind to Ixonos, as the Ixonos London studio won two prizes at the October, 2013 TV Hackfest that Apps World hosted in London.
Below are some excerpts from Sami’s comments on the Apps World North America panel:
“We work with different industries whose applications are different. We want to learn from different applications and mash those to different apps. For example, the news reader apps and games are frontrunners of app design, as they have too much data and too much content that they push into the screen. They help the layouts and the refreshes. We take the best of the different types of apps and push it into a new context.
From 2007 – when there was no App Store around – to now, users expect updates and new functionality. They will also comment on whether your app is over designed. They expect that your application grows. You can have adaptive application for years to come and not just during the launch. Whether we do it native or using html5, those questions are answered later.
When we do applications, we go into micro details – where and in what mindset the user is using the app. We look at location needs; hardware graft, etc. The native versus html5 discussion is a less interesting question, which we want to find out later. Half of the apps we do are html5 because the clients rush to us and want an app, but the offering they have doesn’t require location services.
Games, of course, are totally different – you need to do them native. We use html5 because it doesn’t affect the update cycle. With Android, the most deployed version is Jellybean and Gingerbread and Kit Kat is last. Clients we work with just want the latest and greatest and we know that technology can confuse the overall mission, so we try to keep them away from the technology. We just make it work for them.
We want to see the animations, the motions, the layouts and dozens of screen resolutions. Designers want to get the feeling right. So, we see whether native is the way to go. With native, it becomes heavier to update. Releases – are usually broken. It becomes a budgetary issue.
Users want to grow with an application, so we have to take this into consideration. Always.
Tablet design was initially a challenge for us. We struggled to find the right user experience levels for tablets, because 99 percent were imitating smartphone designs. Real mobile usage is with one hand. For instance, a social networking app – you should be able to do it with one hand, even with a gigantic screen. Minute by minute – if we see that people are using their tablets at 11 pm, at their home, we want to know what is the holding position for them. We try to optimize the layout for the device, particularly in a world where different Android devices have different screen resolutions, so that it seems almost impossible to make the right kind of button.
The second principle is that design is not a democracy: one person makes the decisions. You will fail every single time if you try a democratic approach. We ensure that, with our clients, they know that one person is there to make the decision.
We are now seeing interesting patterns with app consumption. Recently, we wanted to know which countries are the most active in the application front. Japan passed the US as the largest application market in October, 2013. We are seeing that most app revenue is from direct usage, but it is what users do with the app that matters most. We design apps so that, for example, we can reduce the amount of people leaving your service. In the end, it’s not about the technology, but hot markets define the future for the application.
For more, contact:
SVP, Ixonos Design
+1 (408) 620 0030
SAN FRANCISCO, USA / HELSINKI, FINLAND – Creative technology company Ixonos announced the opening of its Design Studio in San Francisco. Located at 85 2nd Street, off Market Street, the studio facilitates the company’s growing user experience design work for global clients, particularly in the media and entertainment sector. This is Ixonos’ first design studio in the U.S. The company’s other design studios are in London, U.K.; Helsinki, Finland; and Kosice, Slovakia.
The San Francisco Design Studio is led by Senior Vice President Sami Paihonen. Paihonen is best known for innovative multi-screen experience creation. He helped create TouchWiz, the first user experience (UX) platform for Samsung’s Galaxy smartphones and tablets. Paihonen will appear on the ‘App Design to Satisfy App Stores and Consumers Alike’ panel at the Apps World North America conference, at 4:30 pm today, at Moscone Center West, at 747 Howard Street in San Francisco. Other Ixonos San Francisco Design Studio team leaders include Marco Zamarato, principal UX designer, and Oto Ciulis, project manager for UX design.
“The US market offers Ixonos strategic positions for working with some of the world’s leading creative content companies,” said Paihonen. “San Francisco has always been a hot-bed of interactive design and offers us great access to next-generation mobile customers and partners. We are pleased to be part of the mobile revolution in the Bay Area.”
Ixonos celebrates its 20th anniversary this year. The company that currently focuses on creating design innovations for its customers also has a solid background in technology: having developed numerous handsets, mobile technologies, and services for Intel, Nokia and Samsung, among others.
Ixonos’ current focus is in designing innovative second-screen experiences that leverage mobile monetization. For example, the Ixonos Super App™ enables multiple revenue streams from one app by splitting the tablet’s view into four quadrants. The super app has attracted great engagement levels for Middle East Broadcasting Company’s version of ‘The Voice’. MBC also benefits from the intelligent advertising opportunities offered by the Ixonos TV Compass™, 2nd screen solution. In four months, the MBC Now app had more than 1 million downloads. Ixonos has developed second-screen experiences for numerous global media brands, including ESPN International and National Geographic.
“Ixonos is uniquely positioned to create new models for media engagement which will lead to the next generation of entertainment,” said Roope Suomalainen, the head of media for Ixonos. “Ixonos is establishing a prominent position as a creative technology company, with an emphasis on media industry. We see our San Francisco Design Studio elevating our profile in the US, and beyond.”
For more information, please contact:
• Sami Paihonen, Senior Vice President, Design, tel. +1 (408) 620 0030, email@example.com
If you would like color photographs of Sami Paihonen, SVP of Design for Ixonos; Marco Zamarato, principal UX designer; Oto Ciulis, project manager; Roope Suomalainen, Head of Media, or screenshots of Ixonos mobile designs, please contact Chris Pfaff on firstname.lastname@example.org.]]>
In the seminar Ixonos’ Teppo Kuisma gives a speech on the topic “Market trends and new opportunities in the IT Transformation landscape”.
When we presented our reference design concept for smartphones and tablets in September we knew it would spur great interest in the industry. We knew that the effort and the craftsmanship put into the details – and us thinking about the device as a whole experience where software and hardware unite – would be noticed. We knew that we made a big leap in the current form factor of smartphones and tablets. But the inquiries, kind praises and requests for more – they have simply blown our minds. We promised that the first version of the design, Taipan 1, would have successors. Now we will keep that promise.
We are thrilled to announce not just one, but two, device signature designs: Taipan 2 and 3. Our team has created numerous versions, checking detail by detail, how we can leverage Taipan 1’s beautiful design and push the boundaries of industrial design further.
2014 DESIGN TRENDS
Let me first cast a look at what has happened in smartphone design in the past months after Taipan 1 was launched. LG and Samsung have both brought out curved models. Having a different direction of curviness, both are manifestations mostly of flexible displays. Their reception has been quite modest, with media and critics wondering what the point is. The ongoing trends defining 2014 directions for smartphones have been summed up well by phonearena.com: http://www.phonearena.com/news/Top-12-latest-smartphone-industry-trends_id49607
Screens are getting better: moving closer to the edges of the device and resolutions are reaching up to 2560×1440 pixels. While this sounds just fantastic from the consumer perspective, mobile and broadband operators have another say about that: http://gigaom.com/2013/03/01/4k-broadband-caps/
We are also witnessing increasing manifestations of the feature creep, meaning that smartphones and tablets are getting features that users don’t really want: http://venturebeat.com/2013/09/02/acer-4k-liquid-s2-why/
The small handheld technology wonders are more affordable and powerful than ever, yet the first feature the users see – the industrial design – is very much overlook. The shape, the materials, and the feel of the product, these seem to be at the bottom of the priority list for most of the manufacturers. Yet it is a widely accepted fact that smartphones and tablets look extremely boring these days. Even the ones considered to be the best are described as having “unexciting hardware design”: http://www.theverge.com/2013/11/4/5062724/google-nexus-5-review
It is astonishing how little companies pay attention to industrial design. Design must be recognizable; from 3 meters away, people should be able to tell in 2 seconds what the device is and what brand it is. This is how you make people fall in love with the brand. It doesn’t come with logic. It comes from the gut feeling.
THE DESIGN EVOLUTION
In Taipan 2, we have infused Finnish design elements into the coloring and the design details such as the back cover. The lines forming the face of Taipan 2 have been carefully designed to keep the uniqueness of the Taipan signature ID language, but also to make the screen feel like it is floating, detached from the edges of the device. The curves on the top and on the bottom of the device aim to break the conventional silhouette, still paying tribute to Taipan’s core identity. It is timeless design with versatile options for customization from low-end to high-end.
Taipan 3, then. Let me start by saying that it wasn’t just 2 or 3 iterations to get the balance right. How the curves work at the bottom of the device doesn’t automatically mean they work the same on the top of the device. That angle must be exactly right, and to find it, we worked hard to check the details in millimeters. On the backside we wanted to try something new, the pattern there is aimed to provide rigidity with an increased feeling of trustworthy craftsmanship. Material selections start from hard plastic and go on to metal and even ceramic. The shape gives an amazing opportunity to put the keys and connectors to the right places; and include new ones, like a fingerprint scanner. Again, Taipan 3 is about timeless design: something that lasts the test of time and defines the form factor for the next 5 years.
So here we are. Countless hours put in by a fantastic team. I pay tribute to Aleksi and Osmo for their endurance in pushing the Taipan signature ID even further. We look forward to hearing your feedback. I would like to answer one more question that is being asked frequently already: yes, we have more Taipan designs on the way. But those will be introduced later, since we are extremely excited about Taipan 2 and 3. We hope you are too.
For more, contact:
SVP, Ixonos Design
+1 (408) 620 0030
02.09.2013 I FROM PEOPLE WATCHING TO DESIGN LEADERSHIP: Ixonos brings out a radically different design concept
07.10.2013 I DESIGN FUSION BETWEEN EAST AND WEST: Ixonos introduces its signature design language for user interfaces
MBC Now is a social entertainment experience based on the Ixonos TV Compass™. It synchronizes tablets and smart phones with the TV set. The online service runs in parallel with the channels’ TV programming, and provides news, videos, photos and polls and other current content 24 hours a day. The app allows viewers to access a wealth of additional information, interact socially and benefit from personalised advertisements on their tablets and smartphones.
Roope Suomalainen, head of media experience at Ixonos, says: “We’re very happy for the interest that MBC viewers are showing towards the service we have designed. It is fantastic to be forging new ground in enabling MBC to offer a cutting-edge second screen solution to their audiences. We’re committed to developing the service further. For example, by improving the connection between the second screen service and commercial television content, we can increase interaction. We’re also delivering a number of social improvements to viewing, sharing and voting functionalities on multiple levels.”
Read more about Ixonos’ MBC Now:
Press release from 8 August 2013 “Ixonos brings synchronized social entertainment experience to MBC Group viewers in the Middle East & North African region”
Case study “Engaging social viewing 2nd screen experience with MBC Now”
FOR MORE INFORMATION, PLEASE CONTACT:
Download MBC Now
Ixonos’ Head of Media, Roope Suomalainen, will detail the Ixonos Super App, which enables broadcasters to split a tablet screen into four quadrants and generate multiple revenue streams within the same app, during his 3:00 pm presentation, ‘Ixonos Super App: Redefining the Global 2nd Screen Experience.’ Suomalainen will show how the Ixonos Super App delivered greater engagement levels for Middle East Broadcasting Company (MBC) for its version of ‘The Voice MBC’ and for the broadcasters’ ‘MBC Now’ experience. The Ixonos Super App enables MBC viewers to synchronize their social media accounts with the MBC Now app, and provides MBC with a forum for intelligent advertising, based on viewer profiles.
Ixonos’ global director of business development, Andrew Knight, will discuss the Ixonos approach to second-screen monetization strategies at 4:45 pm on the ‘Monetization Strategies That Work’ panel.
“We have created a new model for the next phase of television engagement. It follows viewers across smartphone and tablet platforms, and manages addressable advertising in ways that broadcasters and cablers have sought for years,” said Suomalainen. “The Ixonos Super App is indicative of the design philosophy that we have espoused for global media clients. The industry is now moving toward greater engagement for television audiences.”
Ixonos, which recently opened a San Francisco design studio, has developed second-screen experiences for numerous global media brands, including ESPN International and National Geographic.
FOR MORE INFORMATION, PLEASE CONTACT:
“Ixonos was on board among the first companies to announce its support to the Tizen initiative when it was launched in September 2011,” says Antti Vuolli from Ixonos, “We are now proud to strengthen our commitment and input by joining the partner program, which allows us to also join relevant Working Groups and to participate in Tizen Association meetings.”
Ixonos sees this open-source venture offering significant new business opportunities as connected smart devices continue to proliferate in the consumer electronics, automotive and telecommunications industries. A globally uniform open software platform offers major benefits to all parties in the ecosystem from faster and more flexible development to reduced development costs.
“One of Tizen’s greatest benefits is the absence of application or feature mandates, allowing the OS to be customized according to customer needs. We’re excited to be on board with Tizen in driving increased innovation and competition in the industry,” Vuolli continues.
Ixonos is a long-standing member of the Linux Foundation. We are using mobile Linux platforms as a strategic choice also in our most significant product development concepts, such as the multi-window and the multi-display UI solutions, as well as Ixonos Linux BSP and Android Platforms for embedded devices.
For more information, please contact:
Read more about Tizen Association Partner Program.]]>