Rethink TV: The DMA’s TV summit takes place in London on 8 November 2013. The seismic shift in viewing technology and habits has transformed TV into a medium ripe with opportunities for brands to connect directly with highly engaged, micro-targeted audiences. Rethink TV is a fact-finding day that explores the new realm of TV marketing.
There are three discussion workshops, led by renowned experts from Channel 4, ITV, Shazam, Sky, Twitter and others, that will examine:
- Active viewing, multi-device usage and media meshing
- TV on demand and audience micro-targeting
- The nuts and bolts of creating a direct TV campaign
Roope Suomalainen from Ixonos will be attending the first session as a panelist, discussing user experiences, advertising and monetization opportunities presented by the second screen phenomenon.
Enjoy the opportunity to learn from and network with those at the forefront of direct TV marketing and find inspiration to your campaigns.
To learn more about the event, visit: http://dma.org.uk/civicrm/event/info?reset=1&id=263
To learn more about what Ixonos offers for media companies and the second screen realm, stay on our site.
FOR MORE INFORMATION, PLEASE CONTACT:
Roope Suomalainen, Director, Experience, tel. +358 50 564 5988, firstname.lastname@example.org