MBC Group

The Voice super app, a revolutionary music and reality show experience

We combined amazing user experience and vast social media features to make a revolutionary second screen experience, The Voice MBC super app.

We designed for MBC a super app for The Voice reality singing contest. Based on the innovative Ixonos Super App™ concept, the Voice super app lifts the viewers’ media consumption and user experience to a completely new level. The super app allows them to rate their favourite contestants, watch additional footage, read related news as well as discuss and share their thoughts with friends.

We delivered the app for all key smartphones and tablets to reach a maximum number of viewers. The super app gives MBC information on how and when their viewers use the app. They can turn the intelligence into viral marketing campaigns to attract more advertisers and sponsors.



  1. 4.5 stars for MBC The Voice Super App on iTunes
  2. One of the highest content consumption and usage rates for MBC apps.
  3. Lowest bounce rate EVER for MBC apps!


Middle East Broadcasting Center Group is the first private free-to-air satellite broadcasting company in the Middle East and North Africa, with viewers in 22 different countries. Based in Dubai, in the United Arab Emirates, MBC Group includes 13 television channels, two radio stations, a production unit and several online platforms.

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Roope Suomalainen
+358 50 564 5988

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