Ixonos has launched Ixonos Super App™, which combines the best online content with the most useful functionalities and creates unparalleled user experiences by harnessing the pull of social networks. With the help of Ixonos Super App, the user can enjoy the functionality of several ‘regular’ apps simultaneously, on top of seamless interaction with social networks, without the need to login to or use separate apps. The solution also allows the use of several layers within a single user interface. It has been created with patent-pending technology and a fully customizable user interface, all in-house.
“The market of an estimated 1.3 million apps, available in 250+ application stores, is currently overflowed by one-trick-pony apps. With well thought-out, customized Super Apps, we aim to deliver next-generation app experiences that have lasting appeal to consumers as well as offer a way for companies to truly stand out and significantly increase their customer loyalty and brand engagement”, says Sami Paihonen, head of User Experience Design at Ixonos.
The world of competitive sports, for example, is particularly suitable for utilizing the power of the Super App concept. “Sporting events are ideal for creating repeated use cycles for apps”, explains Julian Harris, head of the UK design studio at Ixonos. “Sports fans follow games faithfully and have heightened interest before, during and after each game. This means that sports apps are likely to capture the fan’s interest during the whole playing season and also from season to season”, he continues. In the same way, Super Apps serve well the purposes of music and other cultural events, and they can be used to build customer engagement for clothing and lifestyle brands.
Ixonos also offers support in strategic planning: “Super Apps will allow us to gain information on how and when consumers engage with them. We can turn this intelligence into fail-safe viral marketing campaigns for our customer companies”, Mr Harris adds. Super Apps will be a cost-effective way to broaden a company’s digital marketing towards its existing customers and also to target new consumer groups.
Ixonos has productized the concept, and the company offers the design and delivery of customized Super Apps to customers via a licensing model, as a part of the Ixonos App Agency™ service. The patent-pending technology will allow Ixonos to roll out customized super apps in just one month as well as to implement them on a variety of platforms and on all types of wireless devices.
Ixonos launches the new product to the visitors to the Mobile Show Middle East in Dubai on 17–18 April 2012. At the event, Ixonos will be showcasing engaging Super App demos at its exhibition booth 342 at the Madinat Arena. Visitors get a chance to interact with a Super App created for an ice hockey team and built on the iOS native client as well as with a demo that utilizes the platform-agnostic HTML5 technology and is targeted at rugby enthusiasts.
For more information
- Sami Paihonen, Vice President, User Experience Design,
tel. +358 50 502 1111, firstname.lastname@example.org
- Julian A D Harris, Creative Director, UK Design Studio,
tel. +44 7843 725 809, email@example.com
- Esa Nettamo, Creative Director, Finland Design Studio,
tel. +358 40 543 1195, firstname.lastname@example.org