SAN JOSE, Calif., USA – Ixonos has designed an easy-to-engage social TV experience that works consistently across devices from television sets to smartphones and tablets. Ixonos will showcase this new multichannel solution, known as the TV Compass, on Android-based handheld devices at the Intel Developer Forum, which is being held in San Francisco during 13–15 September 2011.
Sweeping across the spectrum of handheld devices, the digital evolution has transformed the way in which consumers engage with various media content. Television is next in line to undergo dramatic changes, both as a device and as a medium. Rapid advances in technology, IPTV services and direct streaming are already having a significant influence on consumer behavior and viewing habits.
Ixonos’ User Experience Design Centre has completed a thorough study into consumer viewing habits across multiple channels. The research shows that the divide between private and shared experiences is blurring: not only are old consumer habits changing, but new use patterns are also emerging.
“More and more television viewers have begun using a computer or a smartphone while watching TV”, says Sami Paihonen from Ixonos’ User Experience Design Centre. “Consumers across age brackets are going online to look up additional information on editorial and commercial content and wanting to share their thoughts and ideas with friends.” To address this, Ixonos has designed a solution that offers a seamless transition between broadcasted content and other online content. For TV viewers, this means a consistent and engaging user experience regardless of which device they use.
“We discovered that TV viewers are constantly looking to enrich their viewing experience by multitasking, and we believe the constant flow of information can be harnessed better for the benefit of TV viewers as well as companies promoting their content. We designed the TV Compass user experience framework to address this need for sharing information”, Sami says.
TV Compass is a modular system open to various types of content, delivery methods and business models. It allows companies such as media conglomerates, cable companies, operators and home electronics manufacturers as well as software and hardware manufacturers to deliver media content to end users, across devices, while guaranteeing a consistent user experience. The solution has been designed to be compatible with multiple platforms.
During Intel Developer Forum 2011, Ixonos is showcasing TV Compass as well as many other compelling solutions and Android-based applications at the company’s booth #728.
Watch the TV Compass introductory video on YouTube. »
For more information, please contact:
Ixonos:
• Sami Paihonen, Vice President, User Experience Design Centre, tel. +358 50 502 1111, sami.paihonen/at/ixonos.com
• Antti Aumo, Vice President, Global Solutions, tel. +358 40 505 0477, antti.aumo/at/ixonos.com
• Jo Javier, Vice President, USA, tel. +1 949 278 1354, jo.javier/at/ixonos.com
Links:
• Follow us on Twitter and YouTube, watch the Ixonos TV Compass video
• Ixonos’ online press kit 2011
• Intel Developer Forum event’s website